Madina Anwaier is a London-based Creative Director, Fashion Designer, and multidisciplinary creator whose expertise lies at the intersection of fashion design, branding, photography, and digital storytelling.

Madina Anwaier’s work captivates by bridging creativity and commerce, with a focus on bridal couture, digital transformation, and cross-cultural collaboration. After graduating from the London College of Fashion (BA Fashion Pattern Cutting, 2021), Madina Anwaier contributed to Richard Quinn’s SS23 London Fashion Week show, gaining couture-level experience. In 2023, she debuted her own Maidina A Bridal capsule at Bridal Week London, where her black “Glamour” gown walked the runway and secured the brand’s first boutique sale.

As Creative Director at Direct Eastern Limited, Madina Anwaier has spearheaded more than 30 campaigns across six international bridal brands. She established the company’s first in-house photography studio, saving approximately £15,000 annually and developed B2B sales toolkits that increased buyer enquiries by 30% and wholesale conversions by 15%. Madina Anwaier also built and managed international creative teams, streamlined workflows, and helped transform a 30-year-old legacy business into a digital-first enterprise.

Madina Anwaier’s practice reflects her multi-skilled, cross-disciplinary approach: from fashion design and garment construction to photography, branding, and social media storytelling. She is currently completing an MA in Social Media & Digital Strategy at the University of Westminster, expanding her expertise into digital fashion and social media innovation.

She has been described as a creator who seamlessly connects the physical and digital, translating aesthetic vision into measurable business impact. With her cross-cultural perspective and multidisciplinary skill set, Madina Anwaier represents a new generation of creatives redefining how fashion is designed, presented, and experienced from couture runways to global B2B markets.